WEEKLY THOUGHTS

Here is something that caught our eye this week: Enjoy LaCroix This week we spent some time learning the story behind sparkling water brand LaCroix (pronounced “la-croy”, as in “enjoy LaCroix”). Started in La Crosse, Wisconsin in 1981 by the G. Heileman Brewing Company, LaCroix, which was initially marketed primarily to mid-western women, grew modestly until financial difficulties at Heileman in 1992 forced the sale of the brand to its current owner, National Beverage Corporation, for an estimated $25 million. Today, LaCroix is reportedly the number one selling sparkling water brand in the United States with an estimated 30% market